"Getting to work with Jay this summer was a blessing. The conversations we had led us to winning the league and me winning most valuable pitcher. The main thing I enjoyed was the mental side of the game — the separator at higher levels is the mindset."
THE S.M.I.L.E. ZONE
START FREE. THEN TRAIN THE MENTAL SIDE OF THE GAME FOR A FULL YEAR.
The S.M.I.L.E. Zone Community is now free for athletes, parents, coaches, and supporters. When you're ready for the complete system, the 48-Week Athlete Development Program gives your athlete a full year of mindset, confidence, leadership, and pressure training built by former Major League players.
The Pathway
The free community gives families a place to start.
The 48-week program gives athletes the system.
Coaching gives them direct access.
Camps and events bring it to life.
Teams and organizations help us scale the impact.
How To Get Started
The S.M.I.L.E.
pathway.
01
Join the Free Community
Create your free account, meet the coaches, and start with selected S.M.I.L.E. lessons.
02
Start the 48-Week Athlete Development Program
$497/year for the complete curriculum, workbooks, premium lessons, and parent education.
03
Add Coaching or Mentorship
$250/hr Assistant Coach sessions, $400/hr Coach sessions, or Jay's $5,000/year private mentorship.
Start Here — Free
The community
is now free.
Free Forever · No Credit Card
Free S.M.I.L.E. Zone Community
Free
A free baseball mindset community for athletes, parents, coaches, and supporters who want to learn the mental side of the game.
Join the Free Community- →Selected S.M.I.L.E. lessons
- →Community conversations
- →Coach introductions
- →Occasional live events
- →Challenges
- →Camp announcements
- →Success stories
- →First step into The S.M.I.L.E. Zone ecosystem
When You're Ready For More
The rest of
the pathway.
Most Popular · Best Starting Point
The Development System
48-Week S.M.I.L.E. Zone Athlete Development Program
$497 / year
The complete S.M.I.L.E. Zone development system for athletes and families who want a full year of mindset, confidence, leadership, pressure management, and intentional performance training.
- →Full 48-week curriculum
- →Complete athlete development system
- →Workbooks and resources
- →Premium lessons
- →Parent education
- →Challenges
- →Group mentorship opportunities
- →Community access
- →Tools athletes can apply on and off the field
Direct Access
Assistant Coach Mentorship
$250 / hour
High-level mentorship from vetted former professional players who meet The S.M.I.L.E. Zone standards.
- →Sport-specific insight
- →Mental performance support
- →Player development guidance
- →Former pro perspective
- →Confidence and mindset coaching
MLB-Level Mentorship
Coach / Head Coach Mentorship
$400 / hour
Premium mentorship with Jay and other S.M.I.L.E. Zone Coaches who reached the Major League level and meet the highest mentorship standards.
- →MLB-level perspective
- →Direct mentorship
- →Mental performance coaching
- →Confidence and pressure training
- →Athlete/parent guidance
Limited Availability
Jay's Annual Private Mentorship
$5,000 / year
A limited, high-touch mentorship relationship with Jay Jackson.
- →One private 30-minute call per month
- →12-month mentorship relationship
- →Full S.M.I.L.E. curriculum/program access
- →Free community access
- →Personalized accountability and guidance
- →Priority scheduling
- →VIP benefits
Scale The Impact
Teams, Academies & Organizations
Custom Pricing
Custom S.M.I.L.E. Zone programming for teams, academies, schools, clubs, and organizations.
- →Curriculum access
- →Group coaching
- →Parent programming
- →Coach training
- →Camps
- →Clinics
- →Workshops
- →Speaking engagements
- →Former pro involvement
- →Custom implementation plan
Success Stories
The game is changing
for REAL ATHLETES.
"Great sports app overall. It's easy to use. Especially useful for coaches and players — a really great tool for staying informed and prepared."
"Really enjoyed the content. Every video was clear and concise. I really enjoyed spending time on the app!"
"Working with Jay made me stay positive during a hard time. I had just moved up to travel ball from rec and was in a slump, but he taught me the things I needed to stay positive and confident in myself to turn things around."
Community FAQ
Questions about getting started.
Is the community really free?+
Yes. The general S.M.I.L.E. Zone Community is completely free to join. No credit card, no trial, no monthly fee.
What is included in the free community?+
Selected S.M.I.L.E. lessons, community conversations, coach introductions, occasional live events, challenges, camp announcements, and success stories — your first step into the S.M.I.L.E. Zone ecosystem.
What is included in the 48-week program?+
The full 48-week curriculum, the complete athlete development system, workbooks and resources, premium lessons, parent education, challenges, group mentorship opportunities, community access, and tools athletes can apply on and off the field.
Is the 48-week program monthly or annual?+
Annual. It's $497 per year for a full year of athlete development — 48 weeks of curriculum plus everything included in the program.
Who is the program for?+
Athletes who want to train the mental side of the game, and the parents and coaches who support them. Most athletes are between 10 and 19.
Is this only for baseball players?+
The curriculum is built from baseball, but the mindset, confidence, pressure, and leadership training applies to athletes in any sport — and off the field too.
What is the difference between the free community and the paid program?+
The free community is where you connect, learn selected lessons, and meet our coaches. The 48-week program is the complete development system — full curriculum, workbooks, premium lessons, parent education, and group mentorship.
What is the difference between Assistant Coaches and Coaches?+
Assistant Coach mentorship ($250/hour) is with vetted former professional players who meet our standards. Coach and Head Coach mentorship ($400/hour) is with Jay and other S.M.I.L.E. Zone Coaches who reached the Major League level.
Can parents use the program too?+
Yes. Parent education is built into the 48-week program, and parents are welcome in the free community whether or not their athlete participates.
Do you work with teams and organizations?+
Yes. Teams, academies, schools, and clubs get custom pricing — curriculum access, group coaching, coach training, parent programming, camps, clinics, workshops, and speaking engagements.
Trust & Safety
Built For Athletes.
Designed For Families.
Every part of The S.M.I.L.E. Zone is designed to protect the people who matter most — your athlete, your family, and the community we're building together.
Secure Payments
Industry-standard encrypted checkout.
Parent Involvement
Built so families participate together.
Professional Coaching
Curriculum from real pro-level mentors.
Former MLB Leadership
Founded and led by MLB veteran Jay Jackson.
Safe Online Community
Moderated, positive, no tolerance for hate.
Privacy-First Experience
Your data is protected and never sold.
Get Started Today
Free to join. $497 to transform the year.
- Free community access
- Selected S.M.I.L.E. lessons
- 48-week athlete development curriculum
- Workbooks, premium lessons & parent education
- Group mentorship opportunities
- Coaching and mentorship when you're ready
By joining, you agree to our Terms & Conditions, Privacy Policy, and Refund Policy. For athletes under 18, a parent or legal guardian must complete signup and acknowledge consent at checkout.
FREE · EVERY SATURDAY
SMILEY SATURDAYS
Every Saturday morning, get Major League mindset insights, mental performance tools, and stories from former MLB players — delivered straight to your inbox.
100% free. Join thousands of athletes, parents, and coaches.